Victoria Whitelaw’s interest in styling flowers began as a young girl working alongside her mother who was a florist herself. From these early days, Victoria then went on to own multiple stores of her own, and more recently, the Victoria Whitelaw School of Flowers. She has been a valuable member of the flower industry for many years, competing overseas, winning numerous awards and demonstrating to her peers. Victoria is proud to have personally trained her own daughter, Jessica, a third-generation florist, who works alongside her in the Victoria Whitelaw Beautiful Flowers flagship store in South Yarra.